Who decides

Paolo Pettinato

Chief executive officer, Cognitive AI S.r.l.
Sole director, DaVinci Capitals S.r.l.

His first mission is the success of Cognitive AI. He sits on its board as the representative of DaVinci Capitals S.r.l. and runs the company as its chief executive officer: the 35.55% on this website is not a passive line in a portfolio, it is a business he runs day by day, with the responsibility that comes with it.

Here he is the sole director and the ultimate decision maker. Every investment, every disposal and every commitment of capital is his call: there is no committee to convince and no fund manager to report to. It also means there is one person to hold responsible for the result.

He founded MediaMatic in programmatic advertising and MetricsMonster in video production and distribution, and in 2019 he co-founded Cognitive with Tommaso Odone. In 2024 he negotiated the sale of the majority to PM & Partners, reinvested through the group rather than cashing out, and took the company forward. He speaks regularly on artificial intelligence and advertising at Italian industry events, among them IAB Forum and Engage Programmatic Day.

• Chief executive officer of Cognitive AI S.r.l.
• Sole director of DaVinci Capitals S.r.l.
• Co-founder of Cognitive, 2019, with Tommaso Odone
• Founder of MediaMatic Ltd and MetricsMonster Ltd
• Speaker at IAB Forum and Engage Programmatic Day